I, like most adults, am on social media. I have been in Facebook about a decade, Twitter for about 5 years, Instagram for a few years (I forget out about it often), and at the urging of my best friend, am on TikTok. In October, I will be on TikTok for a calendar year.
And what a year!
In the last 90 days, I have been banned on TikTok four to five times. With this last ban, I was banned for about a week (6 days). When I actually got access to my main account (I’ll explain that shortly), it took 2 hours after the allotted time to get access to it. When I did, I was greeted with this:
Oh, yes! Your eyes are not deceiving you!
When I saw this, I laughed. I cackled, actually! As I sat and posted content on my main account, I thought about this. In this digital age, in the age of Black people and people of color being targets of oppression, hate speech, public murder and other social abuses, what do most minority people do in order to bring light to these things? They take to social media! What do most people do whom dislike this type of activism do? They block or mass report a particular account to the powers that be.
Which brings me to the tool of main accounts, backup account, and this practice of social media lynching.
Main account. Lots of people on social media have these, it’s not new. This is the account you most frequent, that you use most often, and where people are most likely to find your content. My main account on TikTok is @whatjayesaid.
Backup account. These are the accounts that people have due to careers, family or hobbies. These aren’t often used, but they are used in case you don’t have access to your main account. My backup account on TikTok is @jayesaidwhat. I made my backup account in preparation that I might need it.
Now, let me define what this idea of Social Media Lynching is (this is seen on TikTok alot!):
Social Media Lynching is the practice of suppressing the content/voices of minority people (especially African-American people) whom actively use their voices, or position, to fight racism, discrimination, erasure on a social platform only to be banned (silenced) or have their content suppressed, accounts taken, or platform sanctioned.”Jennifer Bush-Harris, 9.3.2021
This lead me to this iconic quote from Ida B. Wells Barnett:
If they cannot get us with nooses, they mass report creators whom are ‘problematic’ or ‘violate community guidelines.’ We are punished in this public way, on a public forum, on a free app, because we as Black/African-American people, dare to speak about the issues that effect us individually or a whole!
In putting this warning label on my main account (which as of this posting is over 30,000 followers), is indicative of why most African-American people on TikTok have multiple accounts. Much like those of the Civil Rights Movement had code names, and why in activism circles the rule of thumb is ‘trust, but verify’.
In keeping us quiet, the goal is to punish us, shame us, or scare us into not speaking out anymore!
The strange fruit isn’t just in Southern breezes and trees! It is attached to phone plans and homescreens; updated and integrated into daily life! There are those such as myself with multiple accounts that they use for professional reasons, and the fear of the ‘permanent ban’ is always looming because this happens most often to Black content creators! The fear of having what you worked for, what you built, taken from you because there are White people that don’t like what you say, what you fight against, disliked the information revealed to empower—having that power being taken from you is present!
The lynch mobs have hoods and smart phones!
Through mass reporting, the catalyst of the process of silencing you begins! And once you have been reported on an app (in this case TikTok), even old content being reviewed can to reported, and the bans become more frequent!
Again, my last ban before the one which ended on 9/4/21 (after 6 days), was 6-weeks before, and that was for 3-4 days! And we won’t talk about shadowbanning!
This is not by accident, though. It never is! Silencing African-American people in public ways, threatening space, livelihood, bodily harm (can’t forget the death threats via Direct Messaging!), is not new–social media is new! Like our ancestors before us, grandparents after them, we aren’t going to be stopped by who didn’t like what we have to say. We won’t be stopped by whom trolls, reports, cries or comments because they are emboldened by their racism–thinking it is equivalent to/better than any lived experience they have not lived, or education they cannot hope or desire!
I have a great many opinions–and even write some of them down. Besides, they wouldn’t try to silence me, if I didn’t have something to say.