I remember my mother subscribing to EBONY and ESSENCE Magazine when I was a girl. I remember I would pour over these magazines before I would give them back to my mother. I would even carry a copy of either or both of these magazines in my backpack or purse. They would be devoured at lunch, after classwork or waiting to be picked up by my parents after school from 6th-8th grade.
EBONY was a part of my middle school girlhood. I was a part of the ritual of going to beauty salon with my Mama. It was part of knowing who was doing what, and how many people we could identify! I remember what it meant to pick that up, see it in my house, and even in my classrooms at Yeatman Middle School on the Northside of St. Louis, Missouri in the St. Louis Public School District. I even remember some of the guys in my classes sneaking looks the JET Beauty of the Week!
That is how far back it goes. And this was only the mid-1990’s, fam!
And this week? I find out that EBONY and JET are firing freelancers, getting rid of other staff and these historic portions of Black media are…going away. These publications are one of the reasons I wanted to be a writer. Why I wanted to be a journalist. Why I was a fierce reader. These publications, shaped my Black girlness and emerging womaness, while collecting my collective ethnic, cultural history.
To know that this is being erased, taken from collective Blackness is the resurgence of all things melaninated, dope and from and in front of Black Jesus?! This ain’t fair!
THIS IS NOT FAIR!
Roland M. Martin was talking about this on his YouTube Channel today. We know the Johnson Publishing Company, the family company that owns EBONY and JET, has had financial issues for past few years. This is no secret. But! The news that is being unveiled now suggests that the company which has a 70-plus year history, is about to fold! Like how can this be happening!
Roland Martin was saying that there are a lot of Black media groups that have not made the adjustment to podcasting; consolidating with other media groups; valuing the building over the product the building produced. But, there is a truth to this. But the fact is we need our histories too! We need our legacies preserved too! We need to adjust with the times, too!
Twenty-five years ago? I snuck these magazines in my backpack! Now, download this from the site and follow 9 other podcasts just like it! On my iPhone! Does that mean I don’t like the physical copy? No. I still by physical magazines! But it’s the convenience, dear ones.
Just like this blog is for you right now.
But, my heart, dear ones, is grieved. I am so grieved! First the HBCU’s and now this. First the GoFund Me’s and Crowdfunding for Bennett College, and there’s about to be no more EBONY or JET in same year Blackness is about to be supernova?! This is a hellafied Faustian baragain, y’all.
Bruh, I am looking forward to being on the cover of a magazine of and because of these 26 letters I whip together all the time! I wanted my face, my staff’s face on the cover of EBONY! That is the one magazine everybody Black still reads and their grandmother and ‘nem keep in the curio cabinet! That is cultural history, beloveds.
I don’t know how we come back from this one. But, I don’t want any more Black creatives or creative outlets to take unnecessary losses, dear ones. We keep saying what we do for the culture–then let’s start preserving it.